Doghaar
Loyal in-person following, but social media was not reflecting the café's real experience or quality.
The Challenge
What brought them to us and what they needed to solve
Doghaar had a loyal in-person following in one of the most competitive food scenes in the world, but its social presence wasn't doing the espresso justice.
Posting was inconsistent, there was no dedicated video content, and the page didn't reflect the atmosphere or quality customers actually experienced in-store.
In a market where diners increasingly decide where to go based on a 15-second reel, that gap was quietly costing them new foot traffic and repeat visits.
Our Strategy
How we approached the problem
We built a content-first social strategy centered on video, because in NY's food & beverage scene, reels and short-form content are what actually drive people through the door.
We took over full management of their social channels alongside dedicated video editing, turning raw in-café footage into consistent, scroll-stopping content built for discovery.
The strategy focused on reels, captioned edits, trending audio, and a regular posting cadence designed to make the brand feel active, premium, and worth visiting.
What We Did
Managed day-to-day social media posting, scheduling, and community engagement across Instagram and Facebook
Filmed and edited short-form video content: drink pours, menu highlights, behind-the-counter moments, and customer reactions
Built a repeatable content calendar balancing aesthetic photography with high-energy video
Edited raw footage into polished reels optimized for retention, using strong hooks, pacing, captions, and trending audio
Engaged directly with comments and DMs to build community and turn followers into walk-ins
The Results
Follower Growth
Measurable
Brand Identity
Stronger
Customer Discovery
Increased
Social Strategy
Video-led
Key Performance Highlights
- Measurable growth in followers across Instagram and TikTok
- Stronger, more consistent brand identity matching the in-café experience
- Noticeable uptick in customers citing social media as how they discovered the café
See Our Work
Watch selected content created for Doghaar.
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