Viprex Wears
A strong activewear product line existed, but the digital pieces around it were not working as one connected system.
The Challenge
What brought them to us and what they needed to solve
Viprex Wears had a genuinely strong activewear product line, but the digital pieces around it weren't working as one system.
The website needed ongoing management to keep up with a growing catalog; the social presence wasn't consistently driving people to purchase; and paid ad spend wasn't tightly connected to actual store performance — three moving parts that needed to function together, not as separate efforts pulling in different directions.
Our Strategy
How we approached the problem
We took on the full digital footprint as one connected system: a well-managed, conversion-ready website as the foundation, social content built to reflect an active, performance-driven brand identity, and paid campaigns designed to turn that visibility directly into checkouts, not just traffic.
The key was cross-channel alignment: content, offers, and ad creative working together around the same audience and purchase journey.
What We Did
Managed ongoing website updates, product uploads, and site performance to keep the store running smoothly as the catalog grew
Designed and refined key store pages for clearer navigation and stronger conversion paths
Built a consistent social media content calendar and visual identity across Instagram and Facebook, geared toward an athletic, activewear audience
Produced product-focused and lifestyle content to showcase the apparel in use, not just on a hanger
Ran targeted paid ad campaigns across Meta platforms, tied directly to store conversion tracking
Continuously optimized ad targeting and creative based on real sales data, not just engagement metrics
The Results
Website Traffic
Increased
Online Orders
Growth
Engagement
Growth
Store Experience
Stable & managed
Key Performance Highlights
- Increase in website traffic within a set campaign window
- Growth in online orders driven by paid campaigns
- Growth in social media engagement and following
- A stable, well-managed store experience supporting a growing product catalog
See Our Work
Watch selected content created for Viprex Wears.
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